Marketing for GP Practices
- Medical centres
- Family medicine
- Telehealth
- AI scribe marketing
- Medical centres
- Family medicine
- Telehealth
- AI scribe marketing
DigiMed Australia works with general practices, medical centres and telehealth clinics nationally. Australians search “GP near me” tens of thousands of times a month, while corporate medical groups are competing for the same patients, often with bigger budgets.
In this competitive environment, we help independent and group practices be found in places where patients look: the AI Overview, Google Maps and ChatGPT.
GP marketing services
Local SEO and AI for GP clinics
Google Business Profile set-up and upkeep, suburb pages and listings that match your billing type, hours and doctors.
AI search optimisation
Clear, consistent practice information so ChatGPT, Gemini and Google AI Overviews can describe and recommend your clinic.
Medical centre website design
Campaigns for searches like “after hours doctor” or “bulk-billing GP” within Google’s healthcare and advertising policies.
New patient and recall communications
Website, SMS and email content for new patients, MyMedicare registration and preventive health reminders.
GP recruitment marketing
Careers pages and job ads that show doctors why your practice is a good place to work.
Ahpra focus
Every page and ad is checked against Ahpra’s advertising guidelines before it goes live.
AI scribes and health
AI scribes have spread exponentially in general practice. Patients are asking questions and the media is covering privacy concerns.
The RACGP says practices using AI scribes need to update their privacy policy and consider telling patients through signage, enrolment forms and the practice website.
We help explain AI scribes in plain language through waiting room posters and videos as well as privacy policy wording drafts for your legal adviser or MDO to review.
Telehealth clinic marketing
We build telehealth websites, SEO and ads that focus on access, convenience and how the service works, not on medicines.
Ahpra approach
Anyone who advertises a regulated health service must abide by Ahpra’s strict advertising rules.
That means no testimonials about clinical care, no misleading claims and nothing that creates unreasonable expectations.
We write within those rules from the first draft.
FAQs
How can a GP clinic get more new patients?
Most patients opt to see a GP close to home, so a complete Google Business Profile, clear suburb pages and accurate hours and billing details make the biggest difference.
A fast, engaging website can help turn searches into appointments.
How do we tell patients we use an AI scribe?
The RACGP suggests updating your privacy policy and telling patients through signage, enrolment forms and your website. We write that material in plain, patient-friendly language and your GPs still obtain consent in each consultation.
Can we advertise our telehealth service?
Yes, but avoid promoting it as a way to get a specific prescription medicine. Focus on access, hours, how consultations work and fees.
How much do you charge?
Whether you are a single doctor starting out, or a clinic looking to expand, choose from our transparent pricing packages here.
What services does DigiMed offer GPs?
Our GP marketing services include:
- GP specialist website design that is fast, mobile-friendly and hosted on Australian servers, not overseas
- SEO for GPs and Google Business Profile optimisation
- AI search optimisation for Gemini, ChatGPT and Google AI Overviews
- PR, news stories and medical video marketing that educates patients
- Competitor reports showing where you rank against local clinics
- Google Ads for telehealth clinics, written to Ahpra’s advertising guidelines
- Flexible monthly and quarterly SEO and AI packages
- Negative Google review strategy
How does AI search impact the way patients choose a GP?
AI is changing how patients find their care.
Many now ask Gemini, ChatGPT or Google’s AI Overview for a first or second opinion before they even think about seeing a real doctor.
It’s increasingly clear that the first step of finding a GP is moving from “search, scroll, ask a friend” to “ask an AI assistant and act on its shortlist.”
Many patients are also searching patient reviews, which can make or break their decision to book a first appointment, and by 2027 a typical patient’s question will be something like “bulk-billing GP near me who’s good with kids and has appointments this week,” with the AI’s summary standing in for a page of search results.
Growth specialists
Whether you’re a clinic starting up or a GP practice scaling, we turn visibility into patients.
This page was reviewed by Jane Worthington, DigiMed Director and journalist in October 2026.
Practitioners remain responsible for ensuring their advertising complies with the National Law and Ahpra’s guidelines.