Be seen.
When AI looks at your specialty, make sure it’s looking at you.
Medical marketing
Hospitals, doctors, AHPs
AI & SEO optimised
Journalism led
Medical Marketing Australia
DigiMed Australia helps healthcare organisations build authority, trust and visibility in the age of AI.
Drawing on expertise in health journalism, hospital marketing and artificial intelligence, every project is developed with patient understanding, evidence-informed communication and Ahpra advertising requirements at its core – because in healthcare, trust is built long before the consultation.
So whether it’s a stethoscope or an ophthalmoscope – we’ll help you stand out in the medical landscape.
WHAT WE DO
Medical Websites
From medical product websites, through to premium 40-page specialist sites – we build fast, AI-optimised platforms with accessibility at the core.
Graphic Design
Whether it’s website design, a custom logo, business cards, stationery or a 3D animation — we’ll showcase your practice in a beautiful, patient-centric way.
Medical Videos
Medically led storytelling that uses journalism skills many agencies simply don’t have. Check out our flying vet video here or ask about our premium PR packages.
Specialty Specific
General marketing falls flat in medicine. We are experienced in hospital marketing, specialist & surgical marketing, AHP marketing and GP clinics.
230M+
people ask ChatGPT health questions weekly
TechCrunch
of health queries trigger a Google AI overview
BrightEdge analysis
Global AI in healthcare market by 2030
Grand View Research 2026
COMMON ISSUES WE ENCOUNTER
Search performance
Outdated content, poor performance
SEO or regulatory updates not current
Real conversions, zero vanity metrics
SEO heading structure out of order
Accessibility issues
A website for every patient
Regulatory risk
Referencing outcomes and cures
Ahpra complaints, fines, deregistration
Content that is compliance checked
WHY DIGIMED?
We’ve learned healthcare from the inside
In healthcare, credibility isn’t a marketing slogan. It’s everything.
Most marketing agencies learn healthcare from a brief.
We’ve learned it from the inside – from hospital boardrooms, clinical wards and the newsrooms of Australia’s leading media organisations.
Founder & Director
Jane Worthington provides strategic mentoring to GPs, specialists, hospitals and AHPs helping each to grow their organisation and become a trusted name in their field.
She started her career as a staff reporter at The Australian newspaper; later overseeing marketing and business development in six hospitals as Sydney Metro Marketing Manager for Ramsay Health Care (2013–2017).
Jane now runs a successful national digital health marketing agency and also teaches media studies at UNSW Sydney, ranked Australia’s No 1 university (QS World University Rankings 2027).
She is also an Adjunct Lecturer in Health Communications at The University of Notre Dame Australia.
MSc, CDMM, MICDA — AI & Digital Strategy
AI is rewriting how patients find care.
Before a patient finds a doctor, they have often consulted a creator, feed, chatbot or an AI overview.
For patients, AI makes vast, fragmented medical knowledge instantly actionable.
For clinicians, if their clinic is not “findable”, patients may well go somewhere else.
Traditional keyword search struggles with the complexity of clinical language, but AI search understands context, intent and relationships between symptoms, treatments and outcomes.
With a Master of Science in Digital Marketing, and years of working with clinics and hospitals, Xavier employs smart, specialty-specific AI and digital strategies that make practices findable, trusted and indispensable in the era of intelligent search.
Digital growth specialists
Whether you’re an online GP practice, hospital or AHP clinic scaling, we help turn clinic visibility into patients.
TRUSTED BY HEALTHCARE LEADERS
PRICING
Tailored, transparent pricing
- 8 hours monthly
- Weekly updates
- Competition report
- Speed optimisation
- Monthly analytics
- Service level agreement (SLA)
$1,100
- 6 hours monthly
- Weekly updates
- Specialty-specific strategy
- Monthly analytics report
- Service level agreement (SLA)
New doctors
- 8-page web build
- Quarterly SEO and AI
- Editable referral form
- Business cards & letterhead
- GP newsletter
*Extra pages $660pp one-off
$2,900
- AI & SEO optimisation
- Google Ads management*
- Two annual press releases
- Ideal for expanding clinics
- Service level agreement (SLA)
FAQs
How long does it take to build our website?
Small builds (5-10 pages) are typically completed within four weeks of full payment.
This is conditional on all images and copy being approved.
Medium sites (11-20 pages) generally take up to two months.
Websites that are 40 pages or more, or where a shopping cart is required, will take four to six months from first milestone payment.
All our websites include initial AI and SEO setup.
After that our annual packages provide monthly or quarterly AI and SEO optimisation.
We map how your audience searches, including how they use AI assistants and answer engines, not just traditional search.
How long until we see results from SEO?
Traditional organic rankings and AI optimisation rankings typically shift within three to six months of regular optimisation work, particularly monthly optimisation.
Importantly, AI overviews work by finding authoritative or trustworthy source pages, so a well-optimised site earns that citation, and it rides on Google’s E-E-A-T (Expertise, Experience, Authority and Trust) content foundation.
What content management system do you use?
We use WordPress which powers nearly half of all websites on the internet. It’s the platform of choice for many marketing and design agencies and also by far the most popular healthcare CMS among small-to-mid-sized doctor and specialist websites.
Doctors and AHPs typically don't need custom-built software; they need a professional site that can go live quickly and affordably.
WordPress lets an agency work up a polished, templated site without engineering a platform from scratch.
Once the site launches, the practice's own staff (a practice manager, for example) can update opening hours, add a new doctor bio, or swap a photo without calling the agency every time.
That's much harder with a custom-coded site.
The new partnership in patient search
CLIENT REVIEWS
Trusted by Australia’s healthcare leaders
Specialists, surgeons, allied health and hospital executives work with us to be found online, communicate clearly with patients and referrers, and stay within AHPRA advertising rules. Here’s what our clients say.
“People still need to be able to find you.”
“Since working with Jane and Xavier I have seen a noticeable difference in the number of enquiries and referrals coming through to the business. They have also helped me understand so much more about how clients and referrers actually search for healthcare providers online… You can provide an amazing service, but people still need to be able to find you.”
“Extremely good at what they do”
“Thank you so much for your help to guide, launch and propel our ecom business CryoIPC.com.au beyond our expectations.
Much gratitude and appreciation to you Jane and Xavier.”
“Patients often tell me they find me online.”
“I have worked with Jane and Xavier and their team for several years now and am very happy with the communication and results delivered by DigiMed.
“My digital presence and online reputation has grown significantly since the website was built in November 2022, with patients often telling me they found me through digital searching of my conditions pages.
I cannot thank them enough for helping me to achieve my business goals.”
“Supporting my SEO for three years”
“Digimed, Jane and Xavier have been supporting my website and SEO for the last 3 years. I can say that my practice took off because of their support. They are very Ahpra aware, give timely and professional advice and are always there to help me. Jane also provided help with digital marketing and making educational videos. Over the years, they feel like family to me. I highly recommend DigiMed!”
“Journalism, hospital experience and SEO”
“Just as doctors work in a multidisciplinary team, DigiMed provides a unique end-to-end marketing service with journalism, hospital experience and SEO. With endless energy and dedication, Xavier and Jane provide valuable offerings.”
“Amazing to work with”
“We worked with Jane at a large-scale corporate event where we were showcasing innovation. Her positive upbeat style kept the creative juices flowing, thanks to her unique ideas and direction.”
“Can explain complex ideas in a very relatable and compelling way”
“Jane has worked with me on several media stories over the years as a mainstream journalist… Jane has a unique and highly valuable perspective. Jane has a high degree of empathy for patients and doctors and can explain complex ideas in a very relatable and compelling way.”
“Solid knowledge of Ahpra”
“Jane, Xavier and the Digimed team were great to work with as we set up new rooms. They had solid knowledge of AHPRA and all relevant requirements, they clearly have great marketing knowledge in the medical space, they were very affordable and great value. Highly recommended.”
“Always goes the extra mile”
“Jane is truly amazing at her job. She always goes the extra mile with a cheerful smile no matter what the circumstances. I can’t rave enough about her.”
YOUR ONE-STOP MARKETING SOLUTION
0403 824 833
