Orthopaedic surgeon marketing
Specialty-specific
AI and SEO
- Shoulder
- Elbow
- Knee
- Spine
- Hip
- Ankle
- Hand
- Foot
Specialty-specific AI and SEO
- Shoulder
- Elbow
- Knee
- Spine
- Hip
- Ankle
- Hand
- Foot
Marketing that grows referrals
We work with shoulder, hip, knee, spine, elbow, foot and ankle surgeons – providing AI visibility, custom websites and journalist-written copy checked against Ahpra’s advertising guidelines.
What we provide
- High AI visibility for conditions and procedures
- Raise your profile with GPs in your area
- Patient education content written by medical journalists
- Regular reporting on enquiries and referral sources
Benchmarking
A clear view of how your online presence compares with other practices in your area.
AI and SEO
Optimisation for condition and procedure pages such as knee replacement or ACL reconstruction.
Practice websites
Fast, mobile-first websites with clear referral information, consultation details and patient resources.
GP marketing
Editable referral forms, GP newsletters, education evenings, targeted outreach.
Marketing built for patient search
Today you might not be your patient’s first, second or even third opinion. Chances are, your potential patient has already sought advice from a chatbot, creator or feed.
We design campaigns around the patient journey so your referral network, your front-facing patient presence and your AI visibility all work together to grow referrals and patient loyalty.
Healthcare-only focus
We work exclusively with doctors, specialists, hospitals and medical practices.
Journalists and photographers in-house
Content is researched, written and shot by experienced media professionals.
Compliance first
Every page is reviewed against Ahpra’s advertising guidelines before it goes live.
We tailor patient protocols for your practice
Ahpra compliance
| COMMON NON-COMPLIANT PHRASES | COMPLIANT PHRASES |
|---|---|
| “Sydney’s leading knee surgeon” | “Orthopaedic surgeon with a special interest in knee surgery” |
| “Get back to pain-free living” | “Treatment options for knee pain, surgical and non-surgical” |
| Patient reviews about surgical outcomes | Clear information on what to expect, risks and recovery |
| “Quick, easy, minimal downtime” | Recovery time varies from two weeks to six weeks. |
| “Book now – limited spots” | Consultations available. Book in our calendar. |
| COMMON NON-COMPLIANT PHRASES |
|---|
| “Sydney’s leading knee surgeon” |
| “Get back to pain-free living” |
| Patient reviews about surgical outcomes |
| “Quick, easy, minimal downtime” |
| “Book now – limited spots” |
| COMPLIANT PHRASES |
|---|
| “Orthopaedic surgeon with a special interest in knee surgery” |
| “Treatment options for knee pain, surgical and non-surgical” |
| Clear information on what to expect, risks and recovery |
| Recovery time varies from two weeks to six weeks. |
| Consultations available. Book in our calendar. |
FAQs
Here are the questions orthopaedic surgeons ask us the most.
Why do orthopaedic surgeons need marketing?
Choosing a surgeon is a big decision when someone is considering a knee replacement or spine surgery.
Many patients start researching online before they’ve even seen their GP – comparing hospital affiliations and fees, and many now ask an AI assistant to help them build a shortlist.
If your practice doesn’t appear with clear, trustworthy information on Google or AI assistants, those patients may choose another surgeon.
What services does DigiMed offer orthopaedic surgeons?
Our core orthopaedic marketing services include:
- Specialist website design that is fast, mobile-friendly and hosted on Australian servers, not overseas
- GP referral marketing including newsletters and events
- SEO for orthopaedic surgeons and Google Business Profile optimisation
- AI search optimisation for Gemini, ChatGPT and Google AI Overviews
- PR, news stories and medical video marketing that educates patients
- Competitor reports showing where you rank against local surgeons
- Google Ads for surgeons, written to Ahpra’s advertising guidelines
- Affordable monthly and quarterly SEO and AI packages
- Personalised post-surgical procedure protocols
What is your approach to Ahpra compliance?
We write every piece of content with Ahpra advertising guidelines in mind.
This means following Ahpra’s guidance on no testimonials, no misleading claims and no unreasonable expectations or results.
You approve all content before it goes live.
How can you help increase GP referrals?
Keeping your name front and centre with GPs and patients is vital. We help with GP newsletters, GP education events and a clear ‘For GPs’ page on your website with referral details, fax and e-referral options.
We also keep your Google Business Profile and AI search visibility up to date, because GPs and patients often check a specialist online before a referral is made.
Our process
1
Discovery
We learn about your sub-specialty, locations, referral base, competitors and AI and SEO goals.
2
Tailored marketing plan
A clear plan across SEO, AI, videos, social media, landing pages, GP outreach and Google Ads if required, with a set budget.
3
Create, review, launch
We produce content, check compliance and usually turn around a medium-sized website in a few weeks from engagement.
4
Report & refine
We provide monthly reporting and ongoing improvements based on what’s working optimally.
How do I get started?
Call us today on 0403 824 833 to book a complimentary 20-minute marketing review.
Growth specialists
Whether you’re a doctor starting up or an established clinic scaling, we turn visibility into patients.
This page was reviewed by Jane Worthington, DigiMed Director and journalist, October 2026.
Disclaimer: Practitioners remain responsible for ensuring their advertising complies with the National Law and Ahpra’s guidelines.