Mental health marketing
Mental Health
Practitioners
- Psychologists
- Psychiatrists
- Counsellors
- Psychotherapists
Mental Health
Practitioners
- Psychologists
- Psychiatrists
- Counsellors
- Psychotherapists
Mental health marketing Sydney
DigiMed Australia helps mental health practices reach the people who need them, with empathic, evidence-based, Ahpra-aware marketing that respects patients.
We provide websites, SEO, video and campaigns for psychologists, psychiatrists, GPs, social workers, counsellors and therapists.
We are based in Sydney and Melbourne, working with practices Australia-wide. Need a web update? Call us and let us know your current website and we’ll audit it before we chat.
Who we work with
Psychologists
Clinical, counselling and registered
Psychiatrists
Private rooms, telehealth and hospitals
GPs
Mental Health Treatment Plans
Counsellors
Including psychotherapists
Trauma therapists
EMDR and trauma-informed practices
Community mental health
Including peer-led services
LGBTIQA+
Affirming practice marketing
NDIS
Disability psychology providers
Why mental health practices need specialist marketing
✓ Demand for mental health services is high and mental health in 2026 remains the top reason why Australians visit a GP.*1
✓ More than two in five Australians (42.9%) aged 16-85 have experienced a mental health disorder at some point in their life.*2
✓ Almost two in five young Australians (38.8%) aged 16-24 experienced a mental health disorder in the past 12 months.*2
✓ Yet fewer than half of people (45.1%) with a recent mental health disorder saw a health professional for their condition.*2
Sources: RACGP, World Mental Health Day media release 2026;*1 Australian Bureau of Statistics, National Study of Mental Health and Wellbeing, 2020–2022*2
Our mental health marketing services
Websites and SEO
Fast, accessible websites built to rank for the searches your patients actually make, such as “psychologist near me” or “anxiety counselling Sydney”. Every page educates patients between sessions, not just before the first one.
Condition and treatment pages
Ahpra-aware, SEO-friendly pages explaining the conditions you treat and the therapies you offer (full list below).
Mental health video
Multidisciplinary videos featuring psychiatrists, psychologists, pain specialists and peer workers, produced by experienced news journalists and crews.
Social media and awareness campaigns
Campaigns aligned with the mental health calendar, including Men’s Health Week, R U OK? Day, World Suicide Prevention Day, Mental Health Month, National Reconciliation Week and National Carers Week.
Online booking and patient journeys
Booking calendars, intake flows and follow-up content that make it easy to take the first step.
Events and key opinion leaders
We plan and host mental health events and source expert and lived-experience speakers.
Branding and print
Logos, brand identity, stationery, business cards, brochures and patient handouts designed to feel calm, credible and welcoming.
Get a free 20-minute strategy call
Email your details and we’ll review your website before we talk.
Conditions and treatments
| Anxiety, Mood and Trauma | Neurodevelopmental & Assessments | Relationships and Life Stages | Specialist/Complex Care | Therapies |
|---|---|---|---|---|
| Anxiety & Depression | ADHD | Couples Therapy | Bipolar Disorder | Cognitive Behaviour Therapy (CBT) |
| PTSD | Autism (ASD) Assessments | Adolescent Counselling | Borderline Personality Disorder | EMDR |
| Postnatal Depression | Cognitive Assessments | Corporate Psychology | Schizophrenia | Music Therapy |
| Emotional Dysregulation | Stuttering & Selective Mutism | NDIS & Carer Support | Eating Disorders | Peer Support |
| Insomnia & Sleep | Tic Disorders | Sexual Assault Counselling | Functional Neurological Disorder (FND) | Internal Family Systems (IFS) |
- Anxiety & Depression
- PTSD
- Postnatal Depression
- Emotional Dysregulation
- Insomnia & Sleep
- ADHD
- Autism (ASD) Assessments
- Cognitive Assessments
- Stuttering & Selective Mutism
- Tic Disorders
- Couples Therapy
- Adolescent Counselling
- Corporate Psychology
- NDIS & Carer Support
- Sexual Assault Counselling
- Bipolar Disorder
- Borderline Personality Disorder
- Schizophrenia
- Eating Disorders
- Functional Neurological Disorder (FND)
- Cognitive Behaviour Therapy (CBT)
- EMDR
- Music Therapy
- Peer Support
- Internal Family Systems (IFS)
If you or someone you know needs support, call lifeline on 13 11 14 or 000 in an emergency.
This page was reviewed by Jane Worthington, DigiMed Director and Journalist in October 2026. Read about Jane here.
Disclaimer: Practitioners remain responsible for ensuring their advertising complies with the National Law and Ahpra’s guidelines.
Our approach to lived experience
✓ We know mental health services increasingly rely on peer workers and we bring their stories into our content alongside clinicians.
✓ From CBT through to music therapy and trauma-informed care, our strategies identify stakeholders, workers, influencers and unique digital channels that reach your patients.
✓ We follow the Mindframe guidelines for communicating about suicide, self-harm and mental illness, to help protect vulnerable audiences.
✓ We know that a message on TikTok for a teenager won’t hit home with a 60-year-old carer, so we tailor messages to audience needs.
How we work with you
1
We’ll book a free 20-minute strategy call to learn about your practice and goals.
2
We then audit your search visibility and competitors, and map the pages and campaigns that will resonate with patients.
3
Our writers, artists, designers and videographers will produce Ahpra-aware, engaging content to help your practice grow, with plain-English monthly analytics reports.
Why choose DigiMed?
✓ We are medical marketing specialists and work exclusively with doctors, health organisations and medical services.
✓ We are newsroom-trained storytellers and our team includes former mainstream news journalists and hospital and corporate marketers.
✓ We understand practice operations from set-up to day-to-day management.
FAQs
What is mental health marketing?
This is marketing that helps mental health professionals reach out to people looking for mental health support via websites, SEO, video and social media.
The aim is to educate patients about services, reduce stigma and attract new enquiries.
Who can advertise mental health services in Australia?
Registered health practitioners such as psychologists and psychiatrists can advertise in Australia but must follow the National Law and Ahpra’s advertising guidelines.
This means no misleading claims, no testimonials about clinical aspects of care and nothing that creates unreasonable expectations of benefit.
How does AI cite mental health practices?
Algorithms tend to favour clear, answer-first content with named and dated sources.
Our SEO and AI strategy carefully structures your website so search engines and AI assistants can more easily understand it.
Placement in AI can’t be guaranteed but credible content gives your practice a stronger chance of being found.
Do you work with practices outside Sydney and Melbourne?
Yes. We have offices in Sydney and Melbourne and work with mental health practices across Australia, including telehealth providers.
How much does mental health marketing cost?
View our pricing packages here. Every practice is different so we can advise a tailored plan for you.
Many people now as Google, ChatGPT and other assistants where to find mental health support.
We help practices be the AI answer.
Book your free 20-minute strategy call on 0403 824 833.
Healthcare digital marketing built around Ahpra advertising standards. Sydney-based, nationally operating.
© 2026 DigiMed Australia Pty Ltd. All rights reserved.