Cardiothoracic Surgeon Marketing
Every heart deserves a second chance and every patient deserves to find the doctor that can give it.
DigiMed Australia is a national medical marketing agency that helps cardiothoracic practices build trust, reputation and searchability in the age of AI.
Built for cardiothoracic surgery
We specialise in healthcare marketing, so we understand complex procedures, long referral cycles and the high stakes behind patient decisions.
Whether it’s an anxious family, a referring cardiologist or a hospital partner, we’ll make sure you provide a calm and reassuring voice in the places where AI is looking.
What we do
Search visibility
We help you develop content for search engines from a valve repair, through to CABG.
Website design
We build clear, compassionate sites that explain procedures, and provide patient education.
Reputation management
We help you grow and protect your reviews so your patients’ experiences speak for you.
Referral marketing
We help you strengthen relationships with specialists and primary care physicians.
Marketing built for patient AI search
Today you might not be your patient’s first opinion, second opinion or even their third. Chances are, your potential patient has already sought advice from a chatbot, creator or feed.
We design campaigns around the patient journey so your referral network, your front-facing patient presence and your AI visibility all work together to grow referrals and patient loyalty.
Healthcare-only focus
We work exclusively with doctors, specialists, hospitals and medical practices.
Journalists and photographers in-house
Content is researched, written and shot by experienced healthcare media professionals.
Compliance first
Every page is reviewed against Ahpra’s advertising guidelines before it goes live.
Ahpra compliance
| COMMON NON-COMPLIANT PHRASES | COMPLIANT PHRASES |
|---|---|
| “Sydney’s leading heart surgeon” | “Cardiothoracic surgeon with a special interest in coronary and heart valve surgery” |
| “Give your heart a new lease on life” | “Non-surgical and surgical treatments for coronary artery and heart valve disease” |
| “Minimally invasive, back on your feet in days” | “Recovery after heart surgery varies with many returning to usual activities in 6 to 12 weeks” |
| “Book now – limited spots” | “Consultations available by GP or specialist referral” |
| COMMON NON-COMPLIANT PHRASES |
|---|
| “Sydney’s leading heart surgeon” |
| “Give your heart a new lease on life” |
| “Minimally invasive, back on your feet in days” |
| “Book now – limited spots” |
| COMPLIANT PHRASES |
|---|
| “Cardiothoracic surgeon with a special interest in coronary and heart valve surgery” |
| “Non-surgical and surgical treatments for coronary artery and heart valve disease” |
| “Recovery after heart surgery varies with many returning to usual activities in 6 to 12 weeks” |
| “Consultations available by GP or specialist referral” |
Our process
1
Discovery
We learn about your practice’s sub-specialty, locations, referral base, your local competitors and AI and SEO goals.
2
Tailored marketing plan
A clear plan across SEO, AI, videos, social media, landing pages, GP outreach and Google Ads if required, with a set budget.
3
Create, review, launch
We produce content, check compliance and usually turn around a medium-sized website in a few weeks from engagement.
4
Report & refine
We provide regular marketing reporting and ongoing improvements based on what’s working optimally.
FAQs
Here are the questions cardiothoracic surgeons ask us the most.
Why do cardiothoracic surgeons need marketing?
Choosing a surgeon is a big decision when someone is considering a heart valve procedure.
Many patients start researching online before they’ve even seen their GP – comparing hospital affiliations and fees, and many now ask an AI assistant to help them build a shortlist.
If your practice doesn’t appear with clear, trustworthy information on Google or AI assistants, those patients may choose another surgeon.
What services does DigiMed offer cardiothoracic surgeons?
Our core cardiothoracic marketing services include:
- Specialist website design that is fast, mobile-friendly and hosted on Australian servers, not overseas
- GP and cardiologist referral marketing including newsletters and events
- SEO for cardiothoracic surgeons and Google Business Profile optimisation
- AI search optimisation for Gemini, ChatGPT and Google AI Overviews
- PR, news stories and medical video marketing that educates patients
- Competitor reports showing where you rank against local surgeons
- Google Ads for heart surgeons, written to Ahpra’s advertising guidelines
- Affordable monthly and quarterly SEO and AI packages
- Personalised post-surgical procedure protocols
What is your approach to Ahpra compliance?
We write every piece of content with Ahpra advertising guidelines in mind.
This means following Ahpra’s guidance on no testimonials, no misleading claims and no unreasonable expectations or results.
You approve all content before it goes live.
How can you help increase GP referrals?
Keeping your name front and centre with GPs and patients is vital.
We help with GP newsletters, GP education events and a clear ‘For GPs’ page on your website with referral details, fax and editable e-referral options.
We also keep your Google Business Profile and AI search visibility up to date, because GPs and patients often check a specialist online before a referral is made.
How do I get started?
Call us today on 0403 824 833 to book a complimentary 20-minute marketing review.
ONLINE
Growth specialists
Whether you’re a cardiothoracic surgeon launching your own practice or an established cardiac team looking to grow,
we turn visibility into referrals and patients.
This page was reviewed by Jane Worthington, DigiMed Director and journalist in October 2026.
Disclaimer: Practitioners remain responsible for ensuring their advertising complies with the National Law and Ahpra’s guidelines.